Work

An Alternative Explanation for Lower Repeat Rates after Promotion Purchases

Year: 1989

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224378902600206

Authors: Scott A. Neslin, Robert W. Shoemaker

Institutions: Dartmouth College, New York University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2034478381

FWCI: 26.73

Cites: 18

Cited by: 172

Related to: 10