Work

A dynamic decision support system to predict the value of customer for new product development

Year: 2011

Type: article

Source: Decision Support Systems

DOI: 10.1016/j.dss.2011.07.002

Authors: S.L. Chan, W.H. Ip

Institution: Hong Kong Polytechnic University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Hong Kong Polytechnic University

OpenAlex ID: W2034486302

FWCI: 18.55

Cites: 64

Cited by: 120

Related to: 10