Work

Vulnerability to Low-Price Signals: An Experimental Study of the Effectiveness of Genuine and Deceptive Signals

Year: 2011

Type: article

Source: Journal of Retailing

DOI: 10.1016/j.jretai.2011.08.003

Author: Sujay Dutta

Institution: Wayne State University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2034490360

FWCI: 7.421

Cites: 41

Cited by: 37

Related to: 10