Work

Achieving Cross‐functional Co‐ordination for Marketing Implementation

Year: 1994

Type: article

Source: Management Decision

DOI: 10.1108/00251749410069444

Author: David Shipley

Institution: Trinity College Dublin

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2034608271

FWCI:

Cites: 4

Cited by: 18

Related to: 10