Work

Influence of parent brand attitude and self-brand congruity on consumer response to green brand extensions for apparel products

Year: 2014

Type: article

Study design: Observational Study

Source: Journal of Global Fashion Marketing

DOI: 10.1080/20932685.2014.881586

Authors: Hye-Shin Kim, Michelle Ma

Institution: University of Delaware

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W2034653196

FWCI: 9.618

Cites: 70

Cited by: 25

Related to: 10