Work

Emotional advertising: Revisiting the role of product category

Year: 2010

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2010.03.001

Authors: Maggie Geuens, Patrick De Pelsmacker, Tine Faseur

Institutions: Ghent University, Vlerick Business School, University of Antwerp, HOGENT University of Applied Sciences and Arts

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2034654086

FWCI: 16.15

Cites: 37

Cited by: 147

Related to: 10