Work

Exploring Differences in Attitudes Between Light and Heavy Brand Users

Year: 2004

Type: article

Source: Journal of Consumer Psychology

DOI: 10.1207/s15327663jcp1401&2_9

Authors: Robert D. Jewell, H. Rao Unnava

Institutions: Kent State University, The Ohio State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2034933853

FWCI:

Cites: 12

Cited by: 19

Related to: 10