Work

The Relationship Marketing View of the Customer and the Service Dominant Logic Perspective

Year: 2010

Type: article

Source: Journal of business market management

DOI: 10.1007/s12087-010-0043-3

Authors: Thomas W. Gruen, Joerg S. Hofstetter

Institutions: University of Colorado Colorado Springs, University of St.Gallen

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2035036638

FWCI:

Cites: 21

Cited by: 11

Related to: 10