Work

Consumers’ country‐of‐origin (COO) perceptions of imported products in a homogenous less‐developed country

Year: 2000

Type: article

Study design: Observational Study

Source: European Journal of Marketing

DOI: 10.1108/03090560010342610

Authors: Erdener Kaynak, Orsay Kucukemiroglu, Akmal S. Hyder

Institutions: Pennsylvania State University, University of Gävle

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2035083256

FWCI: 1.953

Cites: 37

Cited by: 235

Related to: 10