Work

Fashion value brands: the relationship between identity and image

Year: 2011

Type: article

Study design: Observational Study

Source: Journal of Fashion Marketing and Management

DOI: 10.1108/13612021111151914

Authors: Jill Ross, Rod Harradine

Institution: Teesside University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2035320299

FWCI: 13.91

Cites: 42

Cited by: 71

Related to: 10