Work

The Concept and Marketing Implications of Hispanicness

Year: 2009

Type: article

Study design: Observational Study

Source: The Journal of Marketing Theory and Practice

DOI: 10.2753/mtp1069-6679170401

Authors: Ricardo Villarreal, Robert A. Peterson

Institutions: University of San Francisco, The University of Texas at Austin

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2035337092

FWCI: 6.221

Cites: 67

Cited by: 19

Related to: 10