Work

Star Studded Advertising: Is It Worth the Effort?

Year: 1984

Type: article

Study design: Observational Study

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/bf02739321

Author: Robert A. Swerdlow

Institution: Lamar University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2035669872

FWCI: 1.516

Cites: 2

Cited by: 10

Related to: 10