Work

Entrepreneurs: Invent a new brand name or revive an old one?

Year: 2005

Type: article

Source: Business Horizons

DOI: 10.1016/j.bushor.2004.10.025

Author: Lawrence M. Bellman

Institution: Yeshiva University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2035924321

FWCI: 4.953

Cites: 4

Cited by: 29

Related to: 10