Competitive reaction to the introduction of a new product: an exploratory market signalling study
Year: 2010
Type: article
Source: Journal of Strategic Marketing
Authors: Carmen Otero-Neira, José Varela, Teresa Garcia
Institutions: Universidade de Vigo, Universidade de Santiago de Compostela
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2036042586