Work

Do males and females think in the same way? An empirical investigation on the gender differences in Web advertising evaluation

Year: 2010

Type: article

Source: Computers in Human Behavior

DOI: 10.1016/j.chb.2010.06.009

Authors: Yongqiang Sun, Kai H. Lim, Chunping Jiang, Jerry Zeyu Peng, Xiaojian Chen

Institutions: University of Science and Technology of China, City University of Hong Kong

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

SDG: Gender equality

Open Access status: closed

OpenAlex ID: W2036095407

FWCI: 18.66

Cites: 94

Cited by: 149

Related to: 10