Work

Return on relationships (ROR): the value of relationship marketing and CRM in business‐to‐business contexts

Year: 2004

Type: article

Source: Journal of Business and Industrial Marketing

DOI: 10.1108/08858620410524016

Author: Evert Gummesson

Institution: Stockholm University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2036194940

FWCI: 36.52

Cites: 30

Cited by: 381

Related to: 10