Work

Optimal Selection for Direct Mail

Year: 1995

Type: article

Source: Marketing Science

DOI: 10.1287/mksc.14.4.378

Authors: Jan Roelf Bult, Tom Wansbeek

Institution: University of Groningen

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2036207307

FWCI: 7.201

Cites: 13

Cited by: 455

Related to: 10