Work

Comparative Advertising: A Reexamination of the Issues

Year: 1978

Type: article

Source: Journal of Consumer Affairs

DOI: 10.1111/j.1745-6606.1978.tb00899.x

Author: DEBRA SCAMMON

Institution: University of Utah

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2036611376

FWCI:

Cites: 8

Cited by: 12

Related to: 10