Work

Incidence of Brand-Switching

Year: 1968

Type: article

Source: Nature

DOI: 10.1038/220304a0

Authors: A. S. C. EHRENBERG, G. J. GOODHARDT

Institution: University of Warwick

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2036975243

FWCI: 8.414

Cites: 4

Cited by: 13

Related to: 10