Work

Effects of co‐branding in the theme park industry: a preliminary study

Year: 2010

Type: article

Source: International Journal of Contemporary Hospitality Management

DOI: 10.1108/09596111011063089

Author: Pieter C.M. Cornelis

Institution: Breda University of Applied Sciences

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2037015368

FWCI: 7.598

Cites: 34

Cited by: 50

Related to: 10