Work

The Consumer Quest for Authenticity: The Multiplicity of Meanings Within the MG Subculture of Consumption

Year: 2006

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1177/0092070306288403

Author: T. W. Leigh

Institution: University of Georgia

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2037069089

FWCI: 33.23

Cites: 29

Cited by: 695

Related to: 10