Work

Marketing and Innovations Management: An Integrated Perspective

Year: 2010

Type: book

Authors: Elie Ofek, Olivier Toubia

Institutions: Harvard University, Columbia University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2037269363

FWCI: 0.434

Cites: 72

Cited by: 2

Related to: 10