Work

Strategic green marketing

Year: 1993

Type: article

Source: Journal of Consumer Marketing

DOI: 10.1108/07363769310041929

Authors: Stephen W. McDaniel, David H. Rylander

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2037422868

FWCI: 6.106

Cites: 3

Cited by: 290

Related to: 10