Work

Green consumerism and the societal marketing concept: Marketing strategies for the 1990's

Year: 1990

Type: article

Source: Journal of Marketing Management

DOI: 10.1080/0267257x.1990.9964119

Author: Andrea Prothero

Institution: Cardiff University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2037804963

FWCI: 4.064

Cites: 18

Cited by: 193

Related to: 10