Work

The conduct of marketing audits: A critical review and commentary

Year: 1996

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/0019-8501(95)00036-4

Author: Douglas Brownlie

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2038019804

FWCI: 1.814

Cites: 16

Cited by: 19

Related to: 10