Work

Brand governance: The New Agenda in brand management

Year: 2010

Type: editorial

Source: Journal of Brand Management

DOI: 10.1057/bm.2010.20

Authors: Clive Helm, Richard Jones

Institutions: University of Westminster, Copenhagen Business School

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W2038042374

Cites: 1

Cited by: 30

Related to: 10