Work

A comparative analysis of four scales of consumer involvement

Year: 1995

Type: article

Source: Psychology and Marketing

DOI: 10.1002/mar.4220120708

Author: Banwari Mittal

Institution: Northern Kentucky University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2038122468

FWCI: 5.143

Cites: 31

Cited by: 671

Related to: 10