Work

A framework for brand revitalization through an upscale line extension

Year: 2006

Type: article

Source: Journal of Product & Brand Management

DOI: 10.1108/10610420610668595

Authors: Shantini Munthree, Geoff Bick, Russell Abratt

Institutions: University of the Witwatersrand, Nova Southeastern University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2038183261

FWCI: 4.694

Cites: 17

Cited by: 36

Related to: 10