Work

Decision models or descriptive models?

Year: 2000

Type: article

Source: International Journal of Research in Marketing

DOI: 10.1016/s0167-8116(00)00018-5

Authors: Andrew S.C. Ehrenberg, Neil R. Barnard, Byron Sharp

Institutions: London South Bank University, University of South Australia

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2038308494

FWCI: 7.475

Cites: 40

Cited by: 38

Related to: 10