Work

Trying to prosume: toward a theory of consumers as co-creators of value

Year: 2007

Type: article

Study design: Observational Study

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/s11747-007-0060-2

Authors: Chunyan Xie, Richard P. Bagozzi, Sigurd V. Troye

Institutions: Høgskolen Stord/Haugesund, University of Michigan, Norwegian School of Economics

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2038712546

FWCI: 24.4

Cites: 96

Cited by: 694

Related to: 10