Work

Is product innovation as effective for private labels as it is for national brands?

Year: 2013

Type: article

Source: Innovation

DOI: 10.5172/impp.2013.15.3.337

Authors: Carmen Abril, Mercedes Martos-Partal

Institutions: Universidad Complutense de Madrid, Universidad de Salamanca

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2038716166

FWCI: 6.934

Cites: 53

Cited by: 16

Related to: 10