Work

Meaningless or meaningful? Interpretation and intentionality in post‐modern communication

Year: 2004

Type: article

Source: Journal of Marketing Communications

DOI: 10.1080/1352726042000207171

Authors: Sandy Bulmer, Margo Buchanan‐Oliver

Institutions: Massey University, University of Auckland

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2038720239

FWCI: 6.574

Cites: 32

Cited by: 42

Related to: 10