Work

How technology advances influence business research and marketing strategy

Year: 2006

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2006.08.002

Authors: Roland T. Rust, Francine Espinoza

Institution: University of Maryland, College Park

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2038773449

FWCI: 8.196

Cites: 57

Cited by: 106

Related to: 10