Work

Truth Half Told: Finding the Perfect Pitch for Advertising and Marketing in Socialist Yugoslavia, 1950–1991

Year: 2003

Type: article

Source: Enterprise & Society

DOI: 10.1017/s1467222700012222

Author: Patrick Hyder Patterson

Institution: University of California San Diego

Language: English

Topic: American History and Culture

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2038845229

FWCI: 1.326

Cites: 45

Cited by: 51

Related to: 10