Work

A stakeholder approach to international and national sport sponsorship

Year: 2011

Type: article

Source: Journal of Business and Industrial Marketing

DOI: 10.1108/08858621111179831

Author: Rodoula Tsiotsou

Institution: University of Macedonia

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2038876148

FWCI: 5.566

Cites: 40

Cited by: 52

Related to: 10