Work

Social Comparison, Advertising, and Consumer Discontent

Year: 1995

Type: article

Source: American Behavioral Scientist

DOI: 10.1177/0002764295038004009

Author: MARSHA L. RICHINS

Institution: University of Missouri

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2039050291

FWCI: 1.029

Cites: 60

Cited by: 187

Related to: 10