Work

The Intensity of Ethnic Affiliation: A Study of the Sociology of Hispanic Consumption

Year: 1986

Type: article

Source: Journal of Consumer Research

DOI: 10.1086/209061

Authors: Rohit Deshpande, Wayne D. Hoyer, Naveen Donthu

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2039088739

FWCI: 8.063

Cites: 20

Cited by: 504

Related to: 10