Work

Power and consumer behavior: How power shapes who and what consumers value

Year: 2011

Type: article

Source: Journal of Consumer Psychology

DOI: 10.1016/j.jcps.2011.06.001

Authors: Derek D. Rucker, Adam D. Galinsky, David Dubois

Institutions: Northwestern University, HEC Paris

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2039141927

FWCI: 30.55

Cites: 78

Cited by: 452

Related to: 10