Work

Incorporating Reference Price Effects into a Theory of Consumer Choice

Year: 1992

Type: article

Source: Marketing Science

DOI: 10.1287/mksc.11.3.287

Author: Daniel S. Putler

Institutions: Economic Research Service, United States Department of Agriculture, Purdue University West Lafayette

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2039306680

FWCI: 12.06

Cites: 27

Cited by: 368

Related to: 10