Work

Segmenting customers in online stores based on factors that affect the customer’s intention to purchase

Year: 2011

Type: article

Source: Expert Systems with Applications

DOI: 10.1016/j.eswa.2011.07.114

Authors: Taeho Hong, Eunmi Kim

Institution: Pusan National University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2039316620

FWCI: 6.494

Cites: 24

Cited by: 74

Related to: 10