Work

New media and technology use in corporate sport sponsorship: performing activational leverage from an exchange perspective

Year: 2011

Type: article

Source: International Journal of Sport Management and Marketing

DOI: 10.1504/ijsmm.2011.044795

Author: Windy Dees

Institution: University of Miami

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2039769294

FWCI: 7.421

Cites: 13

Cited by: 47

Related to: 10