Work

Why are discounted prices presented with full prices? The role of external price information on consumers’ likelihood to purchase

Year: 2013

Type: article

Study design: Observational Study

Source: Food Quality and Preference

DOI: 10.1016/j.foodqual.2013.08.003

Author: Luca A. Panzone

Institution: University of Manchester

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2039899657

FWCI: 2.971

Cites: 83

Cited by: 19

Related to: 10