Work

Chinese migrant workers’ adoption of urban consumer habits

Year: 2013

Type: article

Study design: Observational Study

Source: Marketing Letters

DOI: 10.1007/s11002-013-9267-9

Authors: Rongwei Chu, James M. Leonhardt, Matthew Tingchi Liu

Institutions: Fudan University, New Mexico State University, University of Macau

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: green

Funders: National Natural Science Foundation of China, Fudan University, National Social Science Fund of China

OpenAlex ID: W2039953471

FWCI: 2.971

Cites: 48

Cited by: 29

Related to: 10