Work

The role of personalization in service encounters

Year: 1996

Type: article

Study design: Observational Study

Source: Journal of Retailing

DOI: 10.1016/s0022-4359(96)90007-x

Authors: Banwari Mittal, Walfried M. Lassar

Institutions: Northern Kentucky University, University of New Hampshire, University of New Hampshire at Manchester

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2040203738

FWCI: 16.8

Cites: 22

Cited by: 475

Related to: 10