Work

An Entropy Model of Brand Purchase Behavior

Year: 1976

Type: book-chapter

Source: Lecture notes in economics and mathematical systems

DOI: 10.1007/978-3-642-51565-1_22

Author: Jerome D. Herniter

Institution: Boston University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2040237155

FWCI: 10.54

Cites: 7

Cited by: 88

Related to: 10