Work

Branding in B2B markets: insights from the service‐dominant logic of marketing

Year: 2007

Type: article

Source: Journal of Business and Industrial Marketing

DOI: 10.1108/08858620710780127

Authors: David Ballantyne, Robert Aitken

Institution: University of Otago

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2040247369

FWCI: 20.79

Cites: 64

Cited by: 266

Related to: 9