Segmenting Green Consumers in the United States: Implications for Green Marketing
Year: 2014
Type: article
Study design: Observational Study
Source: Journal of Promotion Management
Authors: Jin Seong Park, Jinhee Lee
Institution: University of Tennessee at Knoxville
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2040290865