Work

How Far Is Too Far? The Antecedents of Offensive Advertising in Modern China

Year: 2008

Type: article

Study design: Observational Study

Source: Journal of Advertising Research

DOI: 10.2501/s0021849908080562

Authors: Gerard Prendergast, Wah-Leung Cheung, Douglas West

Institutions: Hong Kong Baptist University, University of Birmingham

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2040317328

FWCI: 1.089

Cites: 40

Cited by: 38

Related to: 10