Work

Communication Strategies for Brand Extensions: Enhancing Perceived Fit by Establishing Explanatory Links

Year: 2000

Type: article

Source: Journal of Advertising

DOI: 10.1080/00913367.2000.10673620

Authors: Sheri Bridges, Kevin Lane Keller, Sanjay Sood

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2040346823

FWCI: 7.813

Cites: 29

Cited by: 321

Related to: 10