Work

From complexities to the rules of thumb: towards optimisation in pricing decisions

Year: 2009

Type: article

Source: International Journal of Applied Management Science

DOI: 10.1504/ijams.2009.026197

Author: Erkki K. Laitinen

Institution: University of Vaasa

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2040404207

FWCI: 4.142

Cites: 55

Cited by: 18

Related to: 10